Posted 14 Nov 2019
The digital ad industry has been on tenterhooks since the Information Commissioner’s Office released its warning report to ad tech in June, which stated the current way data is used for real-time bidding isn’t legal under the General Data Protection Regulation.
Since then, publishers and vendors have been going back over their compliance strategies, and more audits are being undertaken to check if all as it should be. Some of these audits are highlighting dodgy practices, like fraudulent consent strings.