Why Digital Experiences Should Be at the Center of Your Marketing

In a world where customer experience will soon overtake price and product as a key differentiator, the customer is more empowered than ever before. Delivering the personalized customer experienceㅡa timely stream of ever-relevant and ever-consistent messages across all channels and devicesㅡis no longer considered exceptional, but essential.

The latest trend in ad tech fraud: Faking GDPR consent strings

The digital ad industry has been on tenterhooks since the Information Commissioner’s Office released its warning report to ad tech in June, which stated the current way data is used for real-time bidding isn’t legal under the General Data Protection Regulation.

Since then, publishers and vendors have been going back over their compliance strategies, and more audits are being undertaken to check if all as it should be. Some of these audits are highlighting dodgy practices, like fraudulent consent strings.

Accelerate Your Agency with a Digital Experience Platform

In the world of online experience creation, client demands continue to grow. And rightly so. They know what a competitive market it is out there, and they know they need to be delivering the best customer experience they can if they want that competitive advantage. But how can you as an extension of their in-house marketing team help?

2018 Kentico Site of The Year Winner!

The annual Kentico Site of the Year competition seeks out the best Kentico implementations made worldwide. This year Konsult has had the absolute pleasure of winning Site of the Year for Best Kentico Online Marketing Implementation. Konsult have achieved this by showcasing all the out-of-the-box features that Kentico offers, demonstrating just what Konsult can do for your business!

Internet of Things – a Whole New Customer Experience

Internet of Things (IoT): anything that can be connected to the Internet will be connected. Big deal… Actually, it’s huge. If you’re evenly slightly interested in delivering a great customer experience, you’ll want to be in the know when it comes to IoT.